Breathe new life into your next branding photo shoot by going beyond the typical laptop and coffee mug.
Why Props?
In a world full of stock photos, it’s getting harder to stand out and capture your audience’s attention. One way to break through the noise is to use unique, unexpected props in your branding photo sessions. From oversized statement pieces to personal hobby items, these props help tell a story that resonates with potential clients on a deeper level.
People’s attention can be caught and kept with a story. So let your brand photos tell your story.
If you’re in the process of planning your shoot, be sure to check out The Ultimate Prep Timeline to a Perfect Photo Session to keep you on track from start to finish. It’s also a great idea to browse my Blog Page for more inspiration—especially if you want to refine your styling, posing, or location choices.
Let’s check out ten prop ideas that can bring attention to your brand story and ensure every photo speaks to who you are and what you do.
1. Handwritten Notes or Journals
Why it Works
- Shows a personal and heartfelt element.
- Perfect for coaches, authors, or consultants looking to showcase the “behind-the-scenes” of their work.
How to Use It
- Document your brainstorming process by scribbling down goals or concepts in real time.
- Feature meaningful quotes or affirmations that align with your brand’s message.
DIY Tips
- Customize plain notebooks with washi tape or brand stickers.
- Use colorful pens that reflect your brand palette.
If you need more guidance on prepping for a successful session, don’t miss my 7 Essential Pre-Photo Session Tips for a Successful Branding Session blog post.
2. Vision Boards or Mood Boards
Why it Works
- Showcases goal-setting and creativity, ideal for lifestyle coaches, entrepreneurs, or artists.
- Offers a peek into the aesthetic and color palette that define your brand.
- Also means you won’t be forgetting to capture story telling photos on the day of your branding photo session.
How to Use It
- Pin inspiring images, words, or color swatches to a corkboard or your Pinterest board and share it with your photographer.
- Capture interactive shots of you adding final touches to your board.
DIY Tips
- Gather cutouts from old magazines, or print images from free stock sites.
- Keep your brand’s color scheme in mind for visual consistency.
3. Oversized Statement Pieces
Why it Works
- Immediately draws the eye and sets your images apart.
- Adds a playful or dramatic flair, depending on your brand personality.
How to Use It
- Interior Designers: Use a giant swatch book or oversized measuring tape to highlight the scale of your projects.
- Authors or Lifestyle Coaches: A comically large pencil or pen to represent “big ideas.”
- Travel & Hospitality: A giant passport or suitcase for wanderlust vibes.
- Fitness & Wellness Coaches: An oversized dumbbell or yoga mat showcasing major fitness goals.
And so on—tailor your oversized prop to your niche!
DIY Tips
- Look for novelty items at party supply stores or get crafty with cardboard and paint.
- Personalize it with your brand’s signature color to keep your visuals cohesive.
4. Unconventional “Tools of the Trade”
Why it Works
- Displays the unique essence of your profession.
- Adds authenticity, letting viewers see the real behind-the-scenes of your brand.
How to Use It
- Chefs & Food Influencers: Props like a mortar and pestle, fresh herbs, or exotic spices.
- Spiritual Coaches: Crystals, tarot decks, or essential oil blends.
- Tech Startups: Cool gadgets, circuit boards, or large hashtag cutouts for a social-savvy vibe.
DIY Tips
- Thrift shops can be gold mines for unusual items.
- If you already own these tools, simply spruce them up with a thorough clean or a quick paint touch-up.
5. Textures and Fabrics
Why it Works
- Introduces warmth, dimension, and visual interest in your images.
- Especially beneficial for lifestyle, interior design, or fashion-focused brands.
How to Use It
- Use drapes, blankets, or scarves that match your brand’s color scheme.
- Layer fabrics under products to create eye-catching flat-lays.
DIY Tips
- Buy inexpensive fabric remnants to test color and texture combos.
- Keep an iron or steamer on hand to ensure everything looks polished on camera.
6. Framed Brand Values or Quotes
Why it Works
- Reinforces your core message in a sleek, polished manner.
- Perfect for entrepreneurs, coaches, or speakers who want to showcase inspiration and leadership.
How to Use It
- Print out your brand’s mission statement or a short motivational quote.
- Photograph it on a desk, or hold the frame during your session for a personal touch.
DIY Tips
- Pick up minimalist frames and paint them in your brand’s hue.
- Experiment with typography using free design tools like Canva.
7. Nature Elements
Why it Works
- Adds a fresh, organic vibe.
- Represents growth, sustainability, or tranquility—perfect for wellness brands or eco-conscious entrepreneurs.
How to Use It
- Include small potted plants, succulents, or even large tropical leaves.
- Take shots of you watering or tending to the greenery, illustrating care and nurturing.
DIY Tips
- Clip leaves from your own garden if available.
- Decorate plain pots with simple paint designs or stencils for a personal touch.
8. Mini Chalkboards
Why it Works
- Versatile and easy to update with new messages.
- Great for big announcements, short tips, or playful branding quotes.
How to Use It
- Write a call-to-action or an upcoming event date.
- Snap pictures of you holding the chalkboard, or prop it on a desk next to other brand-related items.
DIY Tips
- Craft stores sell these in various shapes and sizes.
- Decorate the border with washi tape or chalk markers in your brand colors.
9. Personal Hobby Items
Why it Works
- Makes your brand feel relatable and multi-dimensional.
- Helps your audience connect with you on a more personal level, showcasing your “off-duty” interests.
How to Use It
- Music enthusiasts could include a guitar, a keyboard, or vinyl records.
- Sports lovers might show off a favorite basketball or set of golf clubs.
- Bookworms can feature a pile of beloved novels or a Kindle loaded with must-read titles.
DIY Tips
- Ensure the items are in good condition—clean, polished, and camera-ready.
- Combine hobby props with professional elements to blend personal passion with your brand narrative.
If you also want to showcase your family’s personality, browse my Family Sessions portfolio for inspiration on integrating personal interests across multiple generations.
10. Vintage Finds or Antiques
Why it Works
- Conveys nostalgia, heritage, and timeless appeal.
- Ideal for brands that focus on craftsmanship, storytelling, or tradition.
How to Use It
- Prop up a vintage typewriter next to your laptop, linking old-school creativity with modern innovation.
- Decorate your set with antique books, cameras, or suitcases.
DIY Tips
- Thrift stores, flea markets, and online marketplaces often have unique vintage items.
- Gently clean or polish them—retaining a bit of patina adds character.
Bringing It All Together
- Stay On-Brand
- Whether you’re booking a branding photo session or a headshot update, remember that each prop should reflect your core message and aesthetic.
- Plan Your Flow
- Gather your props in advance and decide how to transition between concepts for a smooth shoot day.
- Mix & Match
- Combine smaller props, like mini chalkboards and journal pages, to create layered stories in each photo.
- Consistency is Key
- Use consistent color palettes and design elements for a cohesive look across your entire gallery of images.
Ready to Elevate Your Next Branding Photo Shoot?
If you’re excited about these prop ideas or want to brainstorm additional ways to tell your unique brand story, I’d love to help! Contact Me to discuss how we can tailor your next session for maximum impact. And don’t forget to swing by my Blog Page for even more photography tips, location guides, and behind-the-scenes peeks!
For more insights on purposeful branding and storytelling, you might also find Start with Why by Simon Sinek to be an inspiring read.
Final Thoughts
Each prop you choose should be a purposeful piece of your brand puzzle, reflecting what you stand for and who you serve. Whether you opt for giant measuring tapes, vintage cameras, or a chalkboard full of motivational quotes, make your branding photo session a true reflection of your style and story.
Get creative, stay authentic, and watch how these one-of-a-kind touches transform your imagery—and your brand presence!
What props do you think you could use for your business to help you stand out? Comment and let me know!
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