Taylor Johnson Photography

Wardrobe Photo Shoot Wisdom: How to Dress to Stand out in your Headshots & Personal Branding Photos

Your wardrobe plays a crucial role in how you present yourself in headshots and personal branding images. I talk about selecting impactful outfits here, but in this post, I’m talking all about how to make the right selections.

The right outfit can give off the perfect blend of professionalism, authenticity, and style—while the wrong choice can be distracting and unflattering. Whether you’re gearing up for a traditional headshot or an entire personal branding photo session that includes full-body shots, these tips will help you select a wardrobe that flatters and feels true to you.

If you want a complete, stress-free approach to your shoot day, be sure to check out both our timeline guide for a structured countdown and our essential pre-session tips covering everything from skincare to grooming. Now, let’s dive into the wardrobe details that will help you stand out and feel confident in front of the camera!

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1. Fit Is Everything

• Form-Fitting, Not Tight: Choose pieces that gently hug your body without being restrictive. A tailored fit will emphasize your shape without creating unwanted bulges or pulling.
• Avoid Oversized or Boxy Styles: Blousy or boxy tops can add visual weight. If you love a flowy top, pair it with a structured jacket to define your silhouette. Flowy sleeves can also cause problems by giving you a fuller look.
• Try It On & Test It Out: Sit, stand, and move around in your outfits before your session. This helps ensure comfort and that nothing shifts awkwardly.

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2. Color Counts

• Go for Solid Colors: Solid hues generally photograph better than busy prints. They keep the focus on you rather than the fabric.
• Neutrals & Pops of Color:
  • Neutrals: Black, white, gray, navy, beige—great for a clean, classic look.
  • Pop of Color: Add a vibrant hue that complements your brand color, skin tone or eye color. This can be a blouse, blazer, or even a scarf.
• Seasonal Inspiration:
  • Spring: Soft pastels, light neutrals, floral accents (on a small scale if you want patterns).
  • Summer: Brights like coral, cobalt, or sunny yellow—though a crisp white or navy look is always fresh.
  • Fall: Earthy tones like olive, rust, burgundy, or navy. Layer with cozy textures like lightweight knits or a structured blazer.
  • Winter: Deep jewel tones (emerald, ruby, sapphire) or a classic black-and-white palette. Consider textured sweaters, but keep them fitted.
• For even more inspiration on color pairings and how to choose shades that flatter your skin tone, check out this helpful guide from Stitch Fix.

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3. Patterns & Textures

• Subtle Patterns: If you’re itching for a pattern, choose something understated—thin stripes, small dots, or gentle prints. Large, loud patterns can overwhelm your photo or add unnecessary weight.
• If bright and bold colors or patterns are your style, by all means, IGNORE this rule completely! Let your personality shine however you want. This is just a guide to get you started!
• Textures Add Interest: Lace, ruffles, or a unique weave can give your outfit dimension without stealing the spotlight. Ruching around the midsection can also be slimming and visually interesting

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4. Layering for Flattery & Versatility

• Blazers & Cardigans: Structured blazers or slim-fitting cardigans can help cover and slim arms while adding a professional polish.
• Seasonal Layers:
  • Warmer Months: Lightweight blazers, linen jackets, or breezy cardigans.
  • Colder Months: Try a fitted blazer over a fine-knit turtleneck for warmth and style. Make sure not to choose one that’s too chunky around the neck for headshots.
• Collars & Lapels: These can frame your face nicely, but be mindful of bulky collars that might draw attention away from your features or accentuate a double chin you’d rather hide.

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5. Sleeves & Arm Coverage

• 3/4 or Long Sleeves: Universally flattering and can slim the arms.
• Sleeveless Options: If you’re comfortable showing your arms, go sleeveless. Otherwise, opt for layers (like a structured jacket) to feel more confident.
• Avoid Cap Sleeves: They can visually cut the arm at an awkward spot.

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6. Shoes Matter (Even for Headshots!)

• Headshots vs. Personal Branding: For classic head-and-shoulder shots, shoes won’t show. However, personal branding sessions often include full-length or lifestyle shots, so choose footwear that aligns with your outfit.
• Heels vs. Flats:
  • Heels: Can elongate your legs and improve posture. Opt for a moderate heel you can stand and walk in comfortably.
  • Flats: Sleek flats or loafers can look polished and professional without the extra height.
• Neutral Tones or a Pop of Color: If your outfit is neutral, a bold shoe can become a statement piece. Conversely, neutral shoes can tone down a bold outfit.

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7. Accessorizing & Jewelry

• Less Is More: Especially for headshots, jewelry should enhance your look rather than steal the scene. Delicate earrings or a simple necklace can beautifully frame your face.
• Statement Pieces: If big, bold jewelry is part of your personal brand, go for it—but keep the rest of your outfit simple to balance things out.
• Watch Out for Reflection: Highly reflective or chunky pieces can catch studio lights and create glare. Test them in a well-lit room or in front of a window.

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8. Undergarments & Foundations

• Seamless & Supportive: Proper-fitting undergarments provide a smooth foundation. Avoid visible bra straps or panty lines by choosing seamless bras and panties.
• Shapewear (If Desired): If you want extra smoothing, shapewear can help. Just ensure it’s comfortable, breathable, and doesn’t create bulges at the edges.

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9. Seasonal-Specific Tips

1. Spring Session
   • Colors: Pastels, light neutrals.
   • Layers: A light cardigan or blazer if it’s chilly.
   • Fabrics: Cotton or thin knit—avoid heavy wool.
2. Summer Session
   • Colors: Vibrant shades, fresh whites, and breezy pastels.
   • Layers: Stick to lightweight jackets or short-sleeve blazers for a polished look.
   • Fabrics: Linen or breathable blends to keep you cool.
3. Fall Session
   • Colors: Earthy tones—think olives, rusts, navy, or burgundies.
   • Layers: A fitted jacket or blazer, or a lightweight sweater in cooler climates.
   • Textures: Incorporate subtle knits, corduroy, or suede for a cozy vibe.
4. Winter Session
   • Colors: Dark neutrals, jewel tones, or classic black and white.
   • Layers: Thicker fabrics like wool or layered knits, but ensure they’re fitted.
   • Accessories: A polished scarf can add style but ensure it’s not overly bulky.

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10. Bonus Tips

• Coordinate with Your Brand & Industry: If you’re in a corporate setting, classic tones like navy or charcoal might be ideal. For creatives, feel free to experiment with color and pattern—but in moderation.
• Stay True to You: If you never wear dresses in real life, a dress might not represent your authentic brand.
• Comfort = Confidence: An outfit you feel good in will help you relax and project confidence in front of the camera.

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Wrapping it all up for your photo shoot

Your wardrobe can either elevate or distract from your professional image. By focusing on fit, color, layers, and accessories that complement your personality and brand, you’ll make sure the spotlight stays focused on you (rather than your outfit). Take time to prepare and try on various looks, keeping these tips in mind. Then, step in front of the camera ready to shine—because when you look good, you feel good, and that confidence will show through every photo.

What questions do you have about outfit choices for your upcoming session? Let me know in the comments!

Ready to talk about a session? Reach out and let’s chat.

*Please note that most of these photos are stock images of outfits and not taken by me.